Monday Momentum
This weeks thought to consider. In working with hundreds of physicians, there is consistency in my research. Most seem to struggle because they lack these relationships. Coincidentally, they blame their lack of success on capital, but realistically, there is little capital needed in building relationships. These doctors subsist in small offices with limited budgets, anticipating phone calls and wishing upon revenues. The recent financial volatility and unemployment has created an influx of competition in the field of chiropractic that makes things even harder for the chiropractors who do not know how to build relationships.
What needs to be remembered is that relationships will control your world. Your value will come from your ability to influence others based on these relationships. You see, relationships create attention. Once you have someone’s attention, you create awareness. Then, when those individuals become aware of you, they get to know you and understand your value. And finally, when they understand the value, they know your brand and desire to conduct business with you. What is your value, what do you do to establish relationships and illustrate your difference to the world?
Motivational Quote –
“Do what you do so well that they will want to see it again and bring their friends.”
Walt Disney, The Walt Disney Company
© 2013. Drew Stevens PhD. All rights reserved.
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